We Uncover How People Think and What Motivates Their Behavior
Decision Making Research is an award-winning marketing research, branding and consulting firm.
We understand that there is a thought process of beliefs and values behind how people make decisions. We uncover the motives behind these decisions and the values guiding their choices.
Decision Making Research has an established track record of success for clients in the corporate and association sectors, small businesses and new ventures as well. Our clients range from high-tech to high-touch and everything in-between.
Decision Making Research, headed by Dr. Merrin, has received numerous awards including: “The Service Business of the Year” award by the Washington Business Journal, the Washington Post, and the Fairfax Chamber of Commerce. It was also the recipient of the prized “Ethics Award” by HR Leadership Washington.
Founded In 1995
Decision Making Research was founded in 1995 by Mary Beth Merrin, Ph.D. Before founding DMR in 1995, she was Vice President of Marketing Research for Marriott Hotels where she worked for over a decade conducting research and setting priorities for action across all operating divisions including marketing, customer satisfaction, human resources, food and beverage, operations, new product development and the globalization of the Marriott brand.
Dr. Merrin also served as the Department Head for Choice Hotels’ division of marketing research. In this capacity, she drove e-commerce efforts that increased website sales by over 10% and secured superior search engine optimization (SEO). Her efforts also identified the most important, motivating and differentiating product and service features for driving awareness and purchase behavior.
Mary Beth has served recently as a visiting teaching professor at the George Washington University School of Business. In this capacity, she has taught MBA courses in new product development and innovation, branding, business communications, and business strategy.
Decision Making Research also partners with other industry leaders who provide additional expertise in key areas.
Founder, Schmalensee Partners
Marketing Research Change Management Customer Experience Management Customer Satisfaction
Barry Goodstadt, Ph.D.
Principal, Telecom, Utility and Regulatory Consulting
Market Research Multivariate Analysis and Modeling Big Data Market Research on Technology
Director, BYOBiz Entrepreneurship Program, Champlain College
Former entrepreneur, SVP, Sales and Marketing, Marriott, Four Seasons Hotels
New Business Formation and Development Sales and Marketing