Insights2018-07-31T19:45:03+00:00

Insights

Rainy Days for CMO’s ?

The Chief Growth Officer replaces the Chief Marketing Officer at Coke The trend of eliminating the role of the Chief Marketing Officer (CMO) and replacing it with the Chief Growth Officer (CGO) is more than just semantics. It’s a substantive change as well at many fast-moving consumer goods (FMCG) companies. The reasons for this change are driven, in part, by global sales slides and the need for more than traditional marketing. Enter the era of technology, innovation and transformation with the CGO. This is evident at the epic brand marketer – Coca Cola – where the executive team “looks [...]

By |September 28th, 2018|Categories: News, Videos|Tags: , , |

How to Extend Your Brand’s Reach

Do you ever wonder how to extend your brand’s reach? Yes, you can do more digital and social media. Yes, you can increase your advertising spending. However, another way to extend your reach is to change how your frame your brand’s values. Here’s one example… Canon did just this by not focusing on the camera, but on how its products help you tell your story in the best possible way. This meant a shift from product focus to customer focus. Doing this helped Canon increase share against traditional competitors like Nikon and newer competitors like smartphones. One example of this [...]

By |July 30th, 2018|Categories: News, Videos|Tags: , , |

Experience Marketing: Shifting the Focus from Buyers to Users

Experience marketing is showing off its power as marketers see its benefits. "Experiences form the basis of all types of human relationships” (Experience Marketing Association, 2018).  Marketers who recognize this will have the advantage of thriving in the digital era of social media and see sales gains for what they sell. What accounts for the success of experience marketing?  Dual factors are at work.  One is a keen understanding of what drives behavior.  The other is rooted in a cultural shift. The fact that almost every purchase decision is ultimately fueled by functional or psychological needs gives experience marketing [...]

By |June 20th, 2018|Categories: Videos|

Healthcare

DMR is assisting more clients in the health care area. This market is witnessing change on several fronts. New models for healthcare delivery are emerging and focus on quality, value and convenience for the patient. Change is coming from federal regulations, alternative payment models, innovative technologies, analytical-driven approaches and consumer expectations for better service based on their retail experience. DMR clients in the growing health care market are in several vertical segments and include: Diagnostic Imaging, Patient Monitoring and Health Informatics Homecare and House Calls Enterprise Technology and Software Insurance Innovative Health Care Models and Technology [...]

By |April 17th, 2018|Categories: News|

Win/Loss Studies: A Powerful Tool for Increasing Revenues

DMR continues to increase client success with win/loss studies in B2B and B2C markets. Win/Loss analysis is a powerful and underutilized tool that reveals why a company is having great sales success or why it isn’t meeting target goals. Win/Loss studies are best done not by the company’s in-house sales team but by independent analysis to “get the real story.” With formal and ongoing Win/Loss studies, DMR clients have increased their revenues by substantial margins. These clients have: Turned losses into wins Gained insight on what competitors are doing right…and wrong Activated dormant accounts Fine-tuned their marketing message Adjusted [...]

By |February 14th, 2018|Categories: News|