Project Description

Situation

A provider of higher education and training services was looking for help in making a decision on allocating its resources between traditional college education and training for government employees.

Our Approach

Through interviews with key executives and staff members as well as a quantitative survey of the target market, we answered the questions at hand. We enabled the institution to consolidate its resources and focus on the most promising market segments and course offerings along with an effective communication strategy.

Results

The institution was able to conserve resources and deliver a more focused portfolio and compelling communications, saving time and increasing return on marketing efforts and product offerings.

Discovering How People Make Decisions

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