Services

People come to us for our expertise in building and leveraging the power of their brands. They also come to us for our well-known expertise in addressing  more specific questions related to their business needs.

Branding Research & Communications

Our proprietary branding analysis – the ACESM Framework, uncovers how people make choices, helping you to affect their decisions and behavior.

 Understanding people’s decision-making process requires recognizing their needs and values. Based on means-end theory, our research maps out how these processes work and how attitudes influence behavior.

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Qualitative Research & Focus Groups

Qualitative research methods including focus groups and one-on-one interviews are useful in gaining in-depth understanding of attitudes and behavior. We use our expertise in advanced moderating techniques designed to uncover how people think, what their values and needs are and ultimately their choices.

Quantitative Research & Surveys

Quantitative surveys are useful in gaining information that is more attributable to a population than focus groups, but the data is less in-depth. We use our expertise in non-biased questionnaire design and pre-testing to ensure valid results.

Positioning

Often used in conjunction with our ACESM Framework, positioning research is used to understand competitive dynamics in the market. We use our expertise in ensuring that your positioning is based on a unique value proposition that sets you apart from the competition.

Marketing Message Development

Development of effective, targeted, messaging aligned with your brand and target market.

Internal Marketing for Departments

Helping corporate departments showcase and market their own internal value.

Lost Client Recovery

Recapturing market share through development of innovative client retention, recovery and loyalty strategies.

Branding Research & Communications

Our proprietary branding analysis – the ACESM Framework, uncovers how people make choices, helping you to affect their decisions and behavior.

 Understanding people’s decision-making process requires recognizing their needs and values. Based on means-end theory, our research maps out how these processes work and how attitudes influence behavior.

CLICK TO LEARN MORE…

Qualitative Research & Focus Groups

Qualitative research methods including focus groups and one-on-one interviews are useful in gaining in-depth understanding of attitudes and behavior. We use our expertise in advanced moderating techniques designed to uncover how people think, what their values and needs are and ultimately their choices.

Quantitative Research & Surveys

Quantitative surveys are useful in gaining information that is more attributable to a population than focus groups, but the data is less in-depth. We use our expertise in non-biased questionnaire design and pre-testing to ensure valid results.

Positioning

Often used in conjunction with our ACESM Framework, positioning research is used to understand competitive dynamics in the market. We use our expertise in ensuring that your positioning is based on a unique value proposition that sets you apart from the competition.

Marketing Message Development

Development of effective, targeted, messaging aligned with your brand and target market.

Internal Marketing for Departments.

Helping corporate departments showcase and market their own internal value.

Lost Client Recovery

Recapturing market share through development of innovative client retention, recovery and loyalty strategies.

Discovering How People Make Decisions