Results That Work

At Decision Making Research we develop research-based marketing initiatives that drive revenues and unleash the power of your brand. Our solutions help attract more customers and retain their loyalty.

We’ve done this for some of the world’s best-known brands, including DirecTV, Philips, Marriott, John Hancock, Fidelity and AARP.

Results That Work

At Decision Making Research we develop research-based marketing initiatives that drive revenues and unleash the power of your brand. Our solutions help attract more customers and retain their loyalty.

We’ve done this for some of the world’s best-known brands, including DirecTV, Philips, Marriott, John Hancock, Fidelity and AARP.

Enhance Your Business Performance 

We are experts in human decision-making. We use this skill in our award-winning research-based methodologies to understand how customers think and what motivates their behavior. For over two decades we’ve been using comprehensive marketing research together with evolving research in the cognitive sciences to build brands and enhance business.  We replace guesses with confidence.

Enhance Your Business Performance 

We are experts in human decision-making. We use this skill in our award-winning research-based methodologies to understand how customers think and what motivates their behavior. For over two decades we’ve been using comprehensive marketing research together with evolving research in the cognitive sciences to build brands and enhance business.  We replace guesses with confidence.

A few of the many companies who trusted us to help solve key business issues

Discovering How People Make Decisions