DMR continues to increase client success with win/loss studies in B2B and B2C markets.
Win/Loss analysis is a powerful and underutilized tool that reveals why a company is having great sales success or why it isn’t meeting target goals.
Win/Loss studies are best done not by the company’s in-house sales team but by independent analysis to “get the real story.”
With formal and ongoing Win/Loss studies, DMR clients have increased their revenues by substantial margins.
These clients have:
- Turned losses into wins
- Gained insight on what competitors are doing right…and wrong
- Activated dormant accounts
- Fine-tuned their marketing message
- Adjusted product and service features
- Reduced sales cycle time
- Improved sales force training
DMR clients who have benefited from our Win/Loss studies cut across multiple markets and include:
- Financial Services
- Higher Education
- Satellite Television
- Enterprise Technology