Sales diagrams and charts for examining wins and lossesDMR continues to increase client success with win/loss studies in B2B and B2C markets.

Win/Loss analysis is a powerful and underutilized tool that reveals why a company is having great sales success or why it isn’t meeting target goals.

Win/Loss studies are best done not by the company’s in-house sales team but by independent analysis to “get the real story.”

With formal and ongoing Win/Loss studies, DMR clients have increased their revenues by substantial margins.

These clients have:

  • Turned losses into wins
  • Gained insight on what competitors are doing right…and wrong
  • Activated dormant accounts
  • Fine-tuned their marketing message
  • Adjusted product and service features
  • Reduced sales cycle time
  • Improved sales force training

DMR clients who have benefited from our Win/Loss studies cut across multiple markets and include:

  • Financial Services
  • Higher Education
  • Satellite Television
  • Enterprise Technology