The client was a a new practice of family physicians who come to your home, office, hotel room or most anywhere you are to meet your healthcare needs. The challenge was to identify the core elements of the practice that would serve as key brand identifiers and guide marketing and PR strategy as well [...]
A prominent association in Washington, DC wanted to enhance its market share and better understand its members’ needs. The challenge was to identify key motivators for membership, loyalty and engagement and formulate a strategy to allocate resources more effectively against these benefits and values. We conducted values-based research using our proprietary branding methodology. [...]