Services
People come to us for our expertise in building and leveraging the power of their brands. They also come to us for our well-known expertise in addressing more specific questions related to their business needs.
Branding Research & Communications
Our proprietary branding analysis – the ACESM Framework, uncovers how people make choices, helping you to affect their decisions and behavior.
Understanding people’s decision-making process requires recognizing their needs and values. Based on means-end theory, our research maps out how these processes work and how attitudes influence behavior.
Qualitative Research & Focus Groups
Qualitative research methods including focus groups and one-on-one interviews are useful in gaining in-depth understanding of attitudes and behavior. We use our expertise in advanced moderating techniques designed to uncover how people think, what their values and needs are and ultimately their choices.
Quantitative Research & Surveys
Quantitative surveys are useful in gaining information that is more attributable to a population than focus groups, but the data is less in-depth. We use our expertise in non-biased questionnaire design and pre-testing to ensure valid results.
Positioning
Often used in conjunction with our ACESM Framework, positioning research is used to understand competitive dynamics in the market. We use our expertise in ensuring that your positioning is based on a unique value proposition that sets you apart from the competition.
Marketing Message Development
Development of effective, targeted, messaging aligned with your brand and target market.
Internal Marketing for Departments
Helping corporate departments showcase and market their own internal value.
Lost Client Recovery
Recapturing market share through development of innovative client retention, recovery and loyalty strategies.
Branding Research & Communications
Our proprietary branding analysis – the ACESM Framework, uncovers how people make choices, helping you to affect their decisions and behavior.
Understanding people’s decision-making process requires recognizing their needs and values. Based on means-end theory, our research maps out how these processes work and how attitudes influence behavior.
Qualitative Research & Focus Groups
Qualitative research methods including focus groups and one-on-one interviews are useful in gaining in-depth understanding of attitudes and behavior. We use our expertise in advanced moderating techniques designed to uncover how people think, what their values and needs are and ultimately their choices.
Quantitative Research & Surveys
Quantitative surveys are useful in gaining information that is more attributable to a population than focus groups, but the data is less in-depth. We use our expertise in non-biased questionnaire design and pre-testing to ensure valid results.
Positioning
Often used in conjunction with our ACESM Framework, positioning research is used to understand competitive dynamics in the market. We use our expertise in ensuring that your positioning is based on a unique value proposition that sets you apart from the competition.
Marketing Message Development
Development of effective, targeted, messaging aligned with your brand and target market.
Internal Marketing for Departments.
Helping corporate departments showcase and market their own internal value.
Lost Client Recovery
Recapturing market share through development of innovative client retention, recovery and loyalty strategies.
Discovering How People Make Decisions
We'd Love To Hear From You!
Fill out the form and our team will be in touch with you promptly. Thank you for your interest!
Washington, DC
You can reach Mary Beth at:
202.255.3070