Business Strategy

A prominent association in Washington, DC wanted to enhance its market share and better understand its members’ needs. The challenge was to identify key motivators for membership, loyalty and engagement and formulate a strategy to allocate resources more effectively against these benefits and values. We conducted values-based research using our proprietary branding methodology. [...]

A provider of higher education and training services was looking for help in making a decision on allocating its resources between traditional college education and training for government employees. Through interviews with key executives and staff members as well as a quantitative survey of the target market, we answered the questions at hand. [...]